The 2008 housing crash revealed something important: the real estate appraisal process needed to evolve.
There was a clear need for technology that would help manage the appraisal process efficiently, while maintaining compliance with the new regulations.
2010
Our founder Farrukh wrote that first line of code.
<not to start a company / but to help a friend />
What began as a one-off project became Core, our first product. No grand vision. No market research. Just one relentless focus:
Solve a Real Problem.
He still onboarded every client himself. Took every support call. Wrote every guide.
Because When Your Clients Trust You, You Don’t Cut Corners.
Soon, we learned a truth that shaped everything..
One Size Doesn’t Fit All.
2014
So, we built Direct- a product laser-focused on Lenders’ unique needs.
Then came the game-changers..
2015
CrossCheck - automating quality control and compliance so humans could focus on judgment.
2018
Connect- freeing appraisers from juggling a dozen logins and maintaining a singular profile; in quickly the largest appraiser marketplace. We didn’t charge extra. We didn’t overcomplicate.
We Just Solved the Next Problem in Front of us.
Today
Omni crafts experienced workflows for Lenders who need a process.
While Cogent ensures every decision is grounded in data - not bias.
But here’s what hasn’t changed:
We’re tearing down silos and removing friction in homeownership. Replacing fragmented systems with seamless, intelligent, and data-driven products that augment human expertise for Lenders, AMCs, and Appraisers alike.
Not just faster. Fairer. Not just efficient. Delightful.
Because at the end of every transaction is a person – a family, a dream, a future.
And if technology can make that journey smoother, we’ll keep creating…
What began as one solution is now an ecosystem—a network we’ve served with white-glove care for 15 years and counting.
Lenders & AMCs on a first-name basis
Appraisers we grow with—through expert-led training, continuing education, and tools to build their businesses
Integrations – no locked doors here
Connections as natural as chatting over the backyard fence
To real human help – our customer success team responds with empathy.
Mentors invested in your “aha!” moments
Founder
The original problem-solver who transformed industry pain points into ValueLink’s customer-obsessed DNA.
SVP Client Relations
Client experience champion ensuring every interaction strengthens trust.
SVP Operations
Operational architect building scalable excellence for our fast-growing partners.
SVP Products
Innovation catalyst bridging mortgage technology with tomorrow’s data-driven experiences.
© 2025 ValueLink and all related designs and logos are trademarks of ValueLink Software, a division of Spur Global Ventures Inc.