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Smarter Decisions. Stronger Margins.

Meet Cogent – Now integrated with Core

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In the ever-evolving world of real estate valuations, appraisal management companies (AMCs) are constantly balancing speed, quality, compliance, and profitability. With growing regulatory scrutiny and increasing competition, making the right vendor fee decisions has never been more important — or more complex.

That’s why we’ve launched Cogent, now fully integrated within Core, to give AMCs access to real-time business insights and industry fee benchmarks — right where they work every day.

What Is Cogent — and Why Does It Matter? 

Cogent empowers Core users to make data-driven decisions about fees, vendor strategy, and operational performance by surfacing historic, anonymized industry data based on geography and product type. 

Instead of relying on guesswork or outdated averages, you can now:

Benchmark your fees against current industry trends 

Identify high and low-margin products 

Spot regional gaps or opportunities 

Make strategic pricing changes to protect your margins 

This means fewer missed opportunities, smarter vendor compensation, and stronger business health over time. 

How Cogent + Core Work Together

We’ve designed Cogent to work seamlessly within CORE — with zero disruption to your existing workflows. Once enabled via Admin Settings, you unlock:

Performance Analytics for AMC Admins

Get a fully revamped analytics dashboard that offers deep visibility into:

  • Revenue
  • Profitability
  • Order Volume

You can now benchmark your AMC’s performance against the market and use our Dynamic Suggestions Module to see exactly where and how to improve.

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Embedded Fee Benchmarking for All Users

As staff assign vendors in Core, they’ll now see:

  • Fee benchmarks by product and county
  • Side-by-side comparisons with historic data
  • Smarter vendor payout strategies to optimize margin

It’s intuitive, it’s instant — and it helps your team make smarter, more compliant decisions on the fly.

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Built from Customer Feedback

The idea behind Cogent came directly from our users.

Many of our AMC clients asked for better insights into market fee trends — not just to stay competitive, but also to stay compliant with GSE guidelines around customary and reasonable fees.

We listened. And by leveraging the data already flowing through our platform — securely and anonymously — we created Cogent to serve that need and help our clients grow their business with clarity. 

The Vision: One Platform for Insight + Action 

Cogent is more than a dashboard — it’s the future of connected appraisal management.

Our goal is to give every decision-maker and staff user the tools they need to: 

  • Understand how their business stacks up against the market
  • Identify performance gaps by regions and products
  • Optimize fees, turn times, and reduce revisions
  • Improve both client satisfaction and vendor relationships

From fee strategies to turn time analysis (coming soon), Cogent helps AMCs see where they stand — and what to do next. 

Real-World Example: Margin Optimization in Action

An AMC operating in Texas notices lower margins on Multi-Family appraisals in Harris County. Cogent flags that vendor payouts are well above industry benchmarks, even though client fees are competitive. The system recommends a realignment — either by adjusting vendor compensation or negotiating higher client fees. The AMC uses this insight to introduce new fee tiers by county and product, restoring profitability while maintaining fair compensation. 

Smarter AMC Strategy Starts Here  

With Cogent now integrated into Core, AMCs have the power to move from reactive to proactive — and from guessing to knowing.

Want to see how your business stacks up?

👉 Enable Cogent from your Core Admin Settings and unlock the data advantage today.